KAREE STORIES
THE LEGACY OF ETHICAL AND SUSTAINABLE CLOTHING
Karee: Sustainable Fashion with a Conscience
At Karee, sustainability isn't just a buzzword; it's the core of our brand. We believe fashion should be a force for good, not harm. Our commitment to ethical practices and environmental responsibility extends from the fields where our cotton and linen are grown to your wardrobe.
We're passionate about creating beautiful, comfortable clothing that doesn't cost the earth. Our journey began with a desire to make sustainable fashion accessible to everyone, without compromising on style or quality. Every piece we create is a testament to our dedication to a greener future.
By choosing Karee, you're not just buying a garment; you're supporting a brand that prioritizes people and planet.
MISSION STATEMENT
Karee: Elevate your style with sustainable fashion for women & children. We offer trendy, classy pieces that empower confidence.
Women: Find the latest trends & timeless elegance in our collections. Feel beautiful & put-together with comfort & style.
Kids: We go beyond clothing, equipping kids with the life skill of dressing well for a confident future. Explore sustainable, stylish designs.
Join us: Discover interactive fashion events & inspire stylish, confident kids who conquer the world through fashion sense.
WHEN IT IS DOUBTFUL ALWAYS WEAR KAREE
Ditch the style stress! Karee elevates your wardrobe with cutting-edge trends presented in a timeless, elegant way. We believe fashion is a life skill, empowering you to express yourself with confidence.
Beyond clothes, our interactive events showcase the power of style. Join us in creating confident women who conquer the world with their unique flair.
Explore sustainable clothing and discover how fashion empowers you.
CORE VALUES
INTEGRITY
At KAREE, We hold ourselves to the Highest Standard of Integrity, and we aim to pass on these values to our customers. We believe in building a generation that has nothing to fear, as they have nothing to hide. By doing the right thing and living a life free of
guilt, We can create a better world for tomorrow.
QUALITY
Quality is not just an accident, It is the product of hard work and dedication. At KAREE, We are committed to providing our customers with the best quality products that are both highly fashionable and elegant. Our products are designed to last, so that they can be passed down to younger siblings or anyone who deserves them.
SUSTAINABILITY
At KAREE, We recognise that everything we have today is the result of someone else’s hard work. Therefore, we have a responsibility to future generations to be good stewards of our resources. We strive to reduce waste and promote Eco-Friendly alternatives in delivering our products. Our fabrics and packaging are biodegradable or reusable, and we work hard to include haberdasheries that are less harmful to our mother earth.
EST. 1971
Karee is a brand born from a rich heritage of textiles, woven with a vision for a sustainable future. Founded in 1971 by a man with a pioneering spirit, our story began in a small South Indian village. Defying expectations, he built a successful textile business within a short span of five years, earning the trust of his community through his unwavering commitment to integrity, quality, sustainability, and exceptional customer service.
Born in 1985, I, the youngest son of the brand's founder, grew up surrounded by the world of fashion, high-quality products, and dedicated customer care. Witnessing these values firsthand instilled a deep respect for ethical practices within me. However, tragedy struck in the late 1990s with the passing of my father. The weight of the business and family loss threatened to dismantle his legacy.
Karee is the revival of a cherished brand. It embodies the values instilled by that hardworking dreamer. We strive to capture the essence of that small Indian village textile shop – a place where tradition met innovation, and where reserved national parks and thriving wildlife inspired beautiful creations. Just like the elephant, our logo represents strength, intelligence, and timeless elegance – traits that define the Karee brand.
Karee offers sustainable and stylish women's clothing and children's fashion. We believe in building a strong foundation of ethical practices and hard work. We use high-quality materials and original designs to create elegant and sophisticated clothing for women and children, all at an affordable price. Our UK-based team understands the needs of parents and wants to ensure their children look and feel their best, whether it's for everyday wear, special occasions, or festive celebrations.
Your feedback is invaluable to us. We believe by listening to your insights, we can continue to grow and serve you better. Together, let's redefine sustainable fashion – for women, children, and a brighter future.
KEY PEOPLE
SHINS K JOSE
Creative Director and Lead Designer of KAREE, brings a wealth of experience and expertise to the company, he is responsible for researching and meticulously detailing each and every model. As a parent himself, Shins is intimately familiar with the challenges faced by parents when shopping for children’s clothing, and he is committed to addressing those issues through innovative design and quality materials.
TINA MATHEW
Tina Mathew, also a director at KAREE, serves as the creative head and oversees all aspects of PR, social media marketing, and other marketing initiatives. As a fellow parent, Tina shares Shins’ commitment to making sustainable and eco-friendly clothing for children, and she works tirelessly to ensure that Karee’s values are communicated effectively to the wider public.
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